In May 2011 RockThisStyle.com was launched as an experiment to combine learnings in affiliate marketing and editorial and site management. From concept to completion, SMG handled the overall site concept and theme, content management structure, contributor recruitment and management, social media marketing, search optimization and monetization, as well as the WordPress install and customization.

In four short weeks, Rock This Style has grown a loyal following that returns to the site daily for the latest dish in fashion, accessories, shoes and beauty. There is currently a roster of seven active contributors. New writers are evaluated and added on a rolling basis.